Tablo

Brand awareness campaign Concept, Art Direction, AI Video Production

Tablo

Tablo is an app that helps strangers meet over dinner or drinks and build new social connections. When approaching the campaign, it was clear that Tablo already explained well what the product does. What was missing was space to focus on the people behind the need, before the product itself.

The project therefore became a social-first brand awareness campaign, built around a series of short videos designed to be immediate, relatable, and easily adaptable across different platforms.

The campaign revolves around five different characters,
each representing a familiar social situation.

Giulia

A big fan of TV series. She watches a lot of them and loves talking about them, but rarely finds someone who truly shares her current obsessions.

Elena

She recently went through a breakup and is tired of dating apps. Repetitive conversations and forced dates have taken the fun out of meeting someone new.

Luca

He’s single and his longtime friends now have different priorities. Between families, work and routines, going out together has become increasingly rare.

Marta

She works mostly from home. It’s comfortable and efficient, but after a while the days, and the people she talks to, start to feel the same.

Davide

He recently moved to a new city for work. Starting over is exciting, but building a new circle of friends is the hardest part of the change.

The Output

Five short films built around everyday social moments where meeting new people suddenly makes sense.
*For the best experience, watch with sound on.

Minivideo 01 - Giulia

Target: Users interested in creating and joining themed dinners.

Minivideo 02 - Elena

Target: Single people tired of dating apps and looking for more spontaneous and authentic encounters.

Minivideo 03 - Luca

Target: People who feel the need to expand their social circle beyond longtime friendships.

Minivideo 04 - Marta

Target: Professionals working remotely who struggle to build a social life outside of work.

Minivideo 05 - Davide

Target: People who have moved to a new city and are looking for new social contexts to rebuild a circle of friends.