Plenitude Insieme

black blue and yellow textile

Brand Identity, Creative Direction, Visual Design

Plenitude Insieme

I designed the complete visual identity for Plenitude’s loyalty program, defining the brand concept, naming, logo, illustration style, and the entire communication ecosystem. The identity expresses the program’s key values - value, progress, sustainability, and shared journey, through a cohesive visual and narrative system applied across digital interfaces, printed materials, and campaign assets.

For the logo of Plenitude Insieme, I focused on expressing the idea of community and togetherness through a system of inward-pointing arrows. Each element represents an individual contribution converging toward a shared center, visually reinforcing the meaning of “insieme.” The color palette is drawn from Plenitude’s brand identity, ensuring coherence, recognisability, and a strong emotional link between the program and the company.

LOGO CONCEPT

For the launch of Plenitude Insieme, I created a Key Visual that brings the program’s spirit to life.
The illustration system highlights everyday actions, rewards, and sustainable choices, all connected by a unified visual language. The goal was to make the program immediately understandable and emotionally engaging, showing how small individual gestures converge into shared value.

LAUNCH KEYVISUAL

With the identity defined, I translated the visual system into key brand applications from ski passes to lift cabins and other on mountain touchpoints to ensure a cohesive and recognizable experience across the whole resort.

Visual System in Use

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Partner

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